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Raise a Million for Unemployed Mothers on Mother's Day

We're changing our last names to our mother's maiden name on Mother's Day to raise funds for unemployed moms. #madebymom

Serves in United States of America
Created over 1 year ago
16 Volunteers

About the Project


Be part of the biggest unified Mother's Day effort ever.

We're building a coalition of everyday people, influencers, companies, athletes, universities to change our last names to our mother's maiden name for one day on Mother's Day. Everyone who participates invites people to visit the website (currently in development) to raise funds to give cash donations to unemployed mothers, who have been hit so hard by the pandemic.

Donations go through Give Directly, who direct the funds directly as cash to unemployed mothers in need.

How far along is it

We have been building the coalition and have many partners (celebrities, companies, and influencers). We're building the website and launch videos and the structure to pull this off quickly.

Help Needed

Tasks that need to get done

Reach out to your connections to participate.

Designers to photoshop company logos to change the name.

People with PR backgrounds to do journalist outreach

Project managers to organize the efforts

Researchers to find maiden names of companies named after a last name and celebrities.

Project details

Who is already working on this

Buena, the good cause ad agency that has generated millions to take action on causes across the world. (

Momentum, the donation platform for creative giving. (

Give Directly, the nonprofit for donating cash directly to those most affected by the pandemic, like unemployed mothers.

Individual volunteers

Helpful links
How to get in touch
Number of volunteers needed
Preferred Volunteer location
Organization status
Not specified